Just an IT Dummy, Designing Novice, Marketing Tyro, and Entrepreneur Apprentice, sharing what he so-called "insights" on this tiny space. =P
Finally.
Despite the fact that HK-ers enjoys more using sina-mircoblog, such move should encourage a shift towards Twitter by HK marketers or brand owner.
What do you think? =)
You may read more at: http://mashable.com/2010/05/10/twitter-business-center-toolkit/
Dickson W.
Twitter Promoted Tweets Are Live - Mashable
Promoted Tweets are beginning to appear in Twitter’s search results. The rollout of Twitter’s advertising platform has commenced.
Good or Bad?
If a business can’t make money, it’s just charity of some kind anyway. It will surely collapse once its pool of capital is drought, even it’s serving billions of people around the world.
As long as Twitter remains their transparency in “capitalization”, things should work fine for the co-founder, the angels and the twitterer around the world. See the present Google. =)
Dickson W.
Just a side note: business model with Ad.s (whatever kind) seems so suitable for social media with free usage, i just wonder if there has any other possible solutions on this business.
Here’s the news: Standard Charter is running a facebook marketing campaign for their $150 note. It’s a competition which request the candidates to promote the note. The first round requires to promote it via facebook; and now is the second round: promote via any social media.
Here’s my story (& disclosure): I’m now in Round 2 !!!!! (Lucky me!!!!!)
So, what does it mean to you, my dearest reader?
Despite the campaign seems concentrating in the “exposure to mass” of the new note… i wanna to in a different way….
And here’s my plan (until the deadline 30 Oct):
First, It’s true that ＜!nsight＞ is a place which blogs only insights from marketing and online business, but i think that the Standard Charter campaign is really a great one as it has combined competition, crowd-sourcing & social marketing well enough, it even convinces one of its candidates (Yeah, it’s ME. ;) ) to create buzz to the foreign countries (I blog it, i tweet it)…….. so i believe that it’s worth being mentioned on this blog….. as a marketing case study. (Tricky me =P)
And obviously, i put the focus on the Social Campaign, instead of the 150-note, meaning that I am actually adopting the strategy to promoting the note indirectly.
Second, the #HKSC150note tweets. After “positioning” my strategy as a marketing case study, i wanna put it even further by using twitter network. Who will be interesting in marketing case study? Ya, Marketers! (and thus my twitter network!~) Yet the Standard Charter Campaign is yet-to-be so perfect that worth so many marketers’ attention…. UNLESS, it has successfully generate the BUZZ in the foreign land (apart from HK)….
So, my dearest reader, would you accept the challenge, to make a local campaign world-wide, and to show the rest of the world the power of social network?
Be with me, to Retweet/Reblog this post with tag #HKSC150note; and bless me for the competition. =)
Dickson W.
Twitter Changes TOS, Opens the Door for Ads
An update in Twitter TOS. Perhaps the following new item will definitely interest most of our marketers:
Advertising—In the Terms, we leave the door open for advertising. We’d like to keep our options open as we’ve said before.
So Twitter is still exploring for a suitable bussiness model. Without panicing the users, properly an informal announcement via TOS update is always a good move to leave itself the door open. =)
And marketers, who have waited for sooooooo long, still have a chance; On the other hand, those “marketing tools” within the twitterverse, for example TwitterHawk, seems facing a greater threat in closing down… (well, when conflict of interest exists, it will only have partnership or competition.)
What do you think? Would you vote a yes when Twitter really sell Ads., or do you have a better suggestion on how Twitter cash milking?
Dickson W.
Since the very old days we’ve known that networking is a powerful tool; Since the Web 2.0 we’ve learnt that the social network is even a more power-leveled way to enhance your network; Since now, uSocial ‘ve introduced to us that, such network is really, really powerful that, for whom wish to acquire more, should pay.
For Facebook users, a set of 1,000 “segmented friends” are sold for USD 177, or you may choose a pool of 10,000 “targeted followers” cost only USD 1,167.
Seems to be a lovely business model, yet in fact, both Twitter and Digg has shown their concerns on this matters previously, when uSocial first announce the purchasable “Twitter Followers” and “Digg Voters” services, and would like to shut uSocial services down as soon as possible.
Is purchasing friends good or bad? The public will soon voice for their views. Still, at least we know that, a strong and quality network DO worth money.
My dearest reader, would you purchase friends? For what reason you think your would pay for these newly-connected strangers? Or maybe you will sell some to others? Drop me a line. =)
Dickson W.
＜!nsight＞ e-consultancy
