While our dearest staff provides us the “Tumblarity” to understanding the popularity of our Tumbleblogs, as well as how “well” we are doing, such metric is too “local” as it can only reflect the interest of tumblr. users to your blog. In this entry, we will introduce to you what has done in tuning Tubmleblog for analysis.
Embedding Google Analytics
One of the easiest tool for anyone, who has interest in his audience, is using Google Analytics. Not only page views and how long they stay on your blog, you may also find out how they find your on Google (tracks their keyword!), whether your pages are relevance to them (check pages’ bounce rate!), and even more and more interesting observation. One of the tubmlr. staff, Marc LaFountain, has created an guideline in adding Goolge Analytics to your tumbleblog, you may click here to have a look.
Rebuild RSS using FeedBurner
While tumblr has already given us the “/rss” link for outbound rss feeding, yet it is too generic and may not provide deep insight for you and your blog. As understanding rss subscription is one of the key metric to determine when your blog is successful, try FeedBurner. After you have registered a FeedBurner rss for your tubmleblog, don’t forget to update your rss link by “Customize”-ing your tubmleblog. Soon, you will understand how much rss traffic has been created from your blog.
Adding Comments using Disqus!
It’s really surprise our team at the very beginning that tumblr. does not have build-in commentary functions (except “answering questions” and “description in re-blog”). While “Commenting” is a major interaction between your audience and your blog, it is always good to have a commenting function for your dearest reader. Try Disqus!, as it embeds nicely with tumbleblogs as well as analysis tool is also provided. You may also go to here to find out other alternatives that mentioned by Tumblr Hacks.
Feeding to Twitter
Benefits in feeding your blog to Twitter is two-folded, first, it promotes your blog through broadcasting and sort-of target marketing, especially people on Twitter usually attract to each other (following) based on likelihood. Second, by tracking followers on Twitter, you can easily answer questions like “What kind of people like our blog?” or “Does our blog concentrate sufficient content to drive our targeted traffic?” As we are talking “understanding audience”, it always good to have such services, especially when it comes to be free. So now, go Tweet!
Creating Facebook Page
Similar to Twitter feed, feeding to Facebook Page provides you an opportunities to 1) broadcasting yourself in another well-known social medium; 2) understanding your audience demographically. Using the Facebook Insight tool, the 2nd item thus provides your much more insight than other channel. And we will cover more in later entries.
That’s All?
Never! The blogsphere keeps evolving, you may also try digg, Technorati, Alltop, Delicious… as nowadays all these social networking services are free, drilling into these platform will definitely assist your understanding on your audience.
Do you think this is useful? Or do you have any better recommendation on measuring your tumbleblog? Maybe some stories as well? We are looking forwards your comments. =)
Dickson W.
<!nsight> e-consultancy
Links that you may also be interested….
Blog Metrics: Six Recommendations For Measuring Your Success by Avinash Kaushik
Tips For Measuring Success Of Your Blog (365 Days In Numbers) by Avinash Kaushik
Using Google Analytics to determine your Demographic Bidding strategy
