A new way to earn pocket-$ on Youtube; a better way to analyze PR efficiency on Youtube... maybe?

Despite text advertisement embedded in YouTube video is fairly (as new only a few months-old), Google has now pushed the Ad. edge further - you can now “purchase” via those tube directly.

(src: 구글 야바위 게임 (interactive game) @ Youtube)

While the video itself is an excellent example in toying around those interactive functions between video (you choose the cup that hide the “blue object”, and you will be linked to the corresponding “result video” base on your choice), the ad. below is even more interesting - it allows you to purchase the background music “Killin’ Me”.

Opportunities? Definitely.

In this example, you use “Killin’ Me” as the BG and people may purchase it when they watch your video (maybe they wanna use the sound for their video, whatever the value comes), what if you’re reviewing a book, or filming with lego, or teaching others to apply cosmetics (well, beautifully)? So you’re actually “selling” book, lego and cosmetics indirectly. Indeed, it’s an affiliate marketing model in tubes. Lovely.

Sure leisure video makers now have a new way to milk for money (you play, you shot, and you get paid), what about professionals like PR agency?

With the trend shifting from releasing hard-selling presses, they have (or at least some of them) already transformed into public engagement, yet they have suffer for the major question for long - How well does your PR/AD strategy perform? And thanks Google, at least for video-based promo., you can now see how much you’ve actually earn via the promotional video, and test for the ROI.

For an extreme case, you may even build a promo channel on Youtube, and do ROI analysis for all the videos within. Maybe HSBC can affiliate its ebanking services via user-generated video under their recent “e4Greeneration” campaign? Who knows? =P

So do you think that the new function earn you new money? or how would you, as a marketer, leverage this new toy online? Drop me a line! =)

Dickson W.

Social Marketing Compass by Brian Solis and JESS3

May the compass guide you the way in the cloud of social marketing. =)

(source: PR 2.0 by Brian Solis)

For a larger version, click here.

Dickson

Leveraging small web app. for your small business

prbriefs:

Here’s an easy way for non-profits and small businesses to launch a Web site without spending an arm and a leg. Today we launched a new site that is built in Tumblr as a blog (this is the same program in which PR Briefs is created and managed).

Here are 5 reasons this technique might work for you:

1. There is no charge to design or program the site

2. There is no monthly hosting fee

3. The site is accessed by a “normal” Web site address: www.ecohhouseparty.com

4. Anyone, with even an elementary understanding of using the Internet, can log in and post updates to the site

5. Video links, graphics, photos and other “extras” can also be added to the site easily

This is a great tool for any business with a small budget that wants to get a basic Web site for their business on the Internet. Go to www.tumblr.com to learn more.

Good post, and here’s a few more suggestions based on it:

1. tumblr need to be tuned before you do PR or blog for Word-of-Mouth or whatever marketing stuff, especially if we are talking not only about “reaching” your audience, but “understanding” them. Click here to read more on tuning tumblr for analysis.

2. You may need static info. While a trumblog provides you a great platform to reach your audience through “Continuous Contribrition” , your business may need a set “static pages” to let your audience to understand your business more when they would like to. Especially when you’re a local business, you may need maps or address or contact or list of common services… etc, etc… all these information may be simply too much for a micro-blogging environment like trumble. Try moonfruit, they are free (non-premium users) and has lots of beautiful template. Just pick, and then use it, never a costly or difficult task for new business. =)

We believe that every busienss is unique, so does their solution. What do you think? Do you have any more recommendation for non-profitable or small businesses? Drop us a line! (both comment & email are always welcome.)

Dickson W.

＜!nsight＞ e-consultancy