A new way to earn pocket-$ on Youtube; a better way to analyze PR efficiency on Youtube... maybe?
Despite text advertisement embedded in YouTube video is fairly (as new only a few months-old), Google has now pushed the Ad. edge further - you can now “purchase” via those tube directly.
(src: 구글 야바위 게임 (interactive game) @ Youtube)
While the video itself is an excellent example in toying around those interactive functions between video (you choose the cup that hide the “blue object”, and you will be linked to the corresponding “result video” base on your choice), the ad. below is even more interesting - it allows you to purchase the background music “Killin’ Me”.
Opportunities? Definitely.
In this example, you use “Killin’ Me” as the BG and people may purchase it when they watch your video (maybe they wanna use the sound for their video, whatever the value comes), what if you’re reviewing a book, or filming with lego, or teaching others to apply cosmetics (well, beautifully)? So you’re actually “selling” book, lego and cosmetics indirectly. Indeed, it’s an affiliate marketing model in tubes. Lovely.
Sure leisure video makers now have a new way to milk for money (you play, you shot, and you get paid), what about professionals like PR agency?
With the trend shifting from releasing hard-selling presses, they have (or at least some of them) already transformed into public engagement, yet they have suffer for the major question for long - How well does your PR/AD strategy perform? And thanks Google, at least for video-based promo., you can now see how much you’ve actually earn via the promotional video, and test for the ROI.
For an extreme case, you may even build a promo channel on Youtube, and do ROI analysis for all the videos within. Maybe HSBC can affiliate its ebanking services via user-generated video under their recent “e4Greeneration” campaign? Who knows? =P
So do you think that the new function earn you new money? or how would you, as a marketer, leverage this new toy online? Drop me a line! =)
Dickson W.
