IKEA x Facebook photo-tagging = a Lovely Campaign

Despite “Photo Tagging” is a very powerful connective tool for marketing via facebook, for most of the time, it’s simply annoying that you’ve found yourself being tagged solely for “broadcasting”, like the highjacked-netbot doing DoS Attack…. Hm… Anyway, ya, it WAS annoying, until IKEA finds its true loveliness….

Here’s what IKEA has done: create a Manager account, uploading photos, and the first people who tags himself / herself onto the item win it. It’s lovely, isn’t it? =)

While all people are so eager to try on the social media, please always bare in mind that whether you’re really leveraging the platform; or, you’re just using your old-school technique and hoping to get some so-called impressive result from it.

Please, old-schooled marketers, from now on, treat the social media as PEOPLE, not CHANNEL.

Dickson W.