My mini-campaign #HKSC150note starts!
Here’s the news: Standard Charter is running a facebook marketing campaign for their $150 note. It’s a competition which request the candidates to promote the note. The first round requires to promote it via facebook; and now is the second round: promote via any social media.
Here’s my story (& disclosure): I’m now in Round 2 !!!!! (Lucky me!!!!!)
So, what does it mean to you, my dearest reader?
Despite the campaign seems concentrating in the “exposure to mass” of the new note… i wanna to in a different way….
And here’s my plan (until the deadline 30 Oct):
- I keep blogging about the campaign.
- I keep tweeting using tag #HKSC150note .
First, It’s true that ＜!nsight＞ is a place which blogs only insights from marketing and online business, but i think that the Standard Charter campaign is really a great one as it has combined competition, crowd-sourcing & social marketing well enough, it even convinces one of its candidates (Yeah, it’s ME. ;) ) to create buzz to the foreign countries (I blog it, i tweet it)…….. so i believe that it’s worth being mentioned on this blog….. as a marketing case study. (Tricky me =P)
And obviously, i put the focus on the Social Campaign, instead of the 150-note, meaning that I am actually adopting the strategy to promoting the note indirectly.
Second, the #HKSC150note tweets. After “positioning” my strategy as a marketing case study, i wanna put it even further by using twitter network. Who will be interesting in marketing case study? Ya, Marketers! (and thus my twitter network!~) Yet the Standard Charter Campaign is yet-to-be so perfect that worth so many marketers’ attention…. UNLESS, it has successfully generate the BUZZ in the foreign land (apart from HK)….
So, my dearest reader, would you accept the challenge, to make a local campaign world-wide, and to show the rest of the world the power of social network?
Be with me, to Retweet/Reblog this post with tag #HKSC150note; and bless me for the competition. =)
Dickson W.
