December 2009
4 posts
4 tags
Exploring the boundary of AR Marketing - by Adidas
While people believe that AR, Augmented Reality, is one of the star technologies that would properly change our world, its marketing potential is still in its infancy stage and we’ve yet-to-know its true limitation as not many of us have the resources for experiments…
until Adidas begins its adventure.
From Wired:
“The foundation of augmented reality lies in adding a layer to the...
2 tags
When hard-selling becomes smoother....
Despite that the traditional hard-selling is still focusing in forcing-messages-into-your-brain technique, it does evolve:
So, an adorable lady from FF13 wearing commercial goods in reality…. and of course, such tactics does bridge the online and offline world, and definitely, it worth lots of money.
While game designers were struggling for the suitable clothing to dress up their...
5 tags
Let them know you're always listening, and...
Have just received a lovely email from mystarbucksidea.com.
“Speaking” is one of the two directions, and “Listening” is the opposite one; what connects them into a “Story” is called “Conversation”. I believe.
Whether you’re a marketer who love such engaging strategy, or just a coffee-addict who can’t live without it (like me), i do...
2 tags
“…if your CEO was a kid, you wouldn’t worry about failing, care that you didn’t...”
– What if your CEO was a kid? (via brittanybelt)