November 2010
2 posts
4 tags
Improving Facebook Page Insights →
And it’s one step closer to bridge out traditional metrics to online metrics. Dickson W.
2 tags
AdSense has its UI revamped!
Easier Ad management with smoother UI is always a welcome. =)
Dickson W.
October 2010
1 post
CMT - Chief Marketing Technologist
A pos with IT, Business, Marketing plus a sense on cutting-edge Web culture? What shall i say? It’s Me!!! This has already been my career path!! Let’s Rock’N’Roll to be a CMT then!!! XD
Dickson W.
More reading on Mashable: Should Your Company Have a Chief Marketing Technologist?
Or have a look with the ppt from Brinker. =)
The Case for a Chief Marketing Technologist...
September 2010
4 posts
2 tags
The Web Traffics and the "Like" button.
Facebook has just official release the data about how the “Like” button helps websites traffics. The press itself even includes the best practice that facebook gathered from numerous users.
Working Together to Build Social News
How much you have done according to the report? and how much does the report result match your business? Share your view with us. =)
Dickson W.
...
1 tag
Be a hunter who _____ a bear!!!
How much further can Youtube Video go? Watch this and prepared to be surprised. =)
I have tried love, bear, piss, play, fart, drink, hurt, call, sleep, dance, music, drink, photo, shop, wash, talk, jump, hip hop and even fxxk…. but don’t miss out youtube and erase !!
What other words have you tried out? Comment below and share with us!
Dickson W.
4 tags
Will Ping be the "Finisher" of MySpace?
After bitten by Facebook, the deeply wounded MySpace now faces another predator, the Apple Ping, a social network that bundled with one of the world-class music distributors iTune, powered by one of the most influential music players owner, Apple.
You know what, reaching the audience is one thing, sustain them through engagement is another one, yet even important is how the channel can...
August 2010
3 posts
4 tags
LovePlus - the love without boundary...?! x_O
The recent location-based AR campaign held by virtual sims LovePlus of Konami seems very successful. Yes it does, especially it has driven a large group of tourism to Atami even when the place is under its down time. People on Mashable are confused, why some people in Japanese, or simply speaking, Otaku, can “enjoy” a vocation with their virtual lovers? (if you have read through the...
3 tags
Getting started with apps for the Chrome Web Store...
Another place for innovations. =)
You may read more about Google Chrome Marketplace here @Mashable:
Google Prepares for Chrome Web Store’s Launch with Developer Preview
The Chrome Web Store Is Coming, and Google Has Big Plans for It
Dickson W.
3 tags
Facebook Places for Advertisers - when Google...
Places Advertisers
Cloning Google Local Business Center with Foursquare and combining with its country-size user pool…. hey facebook, you’re DAMN ambitious …..
Do you see a Google Map Marker marking on a Square with a letter “4”?
Yes, Facebook start biting someones hard, really hard.
Dickson W.
2 tags
Getting lost with the new Facebook Places? Here's... →
Shall wait for the Facebook Places API release, too. =)
Dickson
July 2010
5 posts
1 tag
HOW TO: Use Game Mechanics to Power Your Business →
Should you want your platform more playable, adapt these suggestions and keep on evolving. =)
Dickson W.
3 tags
The Real Life Social Network v2 by Paul Adams
We shall learn the word “internet” once again.
The Real Life Social Network v2
View more documents from Paul Adams.
Dickson W.
3 tags
App Inventor for Android is now under the light !!
Google is launching a new tool, the App Inventor, on Monday that lets anyone create an app for Android phones. Yes, ANYONE!! (even non-coders!)
Check this out, you shouldn’t miss this.
Awesome, right? I can’t wait to test this out. =)
Dickson W.
More details on:
App Inventor: http://appinventor.googlelabs.com/about/
...
1 tag
A New Form of Innovation →
June 2010
2 posts
When you can actually play with Youtube... →
check this out, see how “fast” you can get.
*whisper* this’s just lovely. =)
Dickson
2 tags
What Do You Check First: Email or Facebook?...
Here’s a new study from ExactTarget. Lovely infographics i must say. (click to enlarge)
so do you love the donut-coffee idea? i do, they’re simply tasty. =P
Dickson
Related Post @ Mashable
2 tags
So finally something about Social Marketing...
Jeremiah Owyang has presented another greate webinar regarding how we should perform social marketing analytics. You should not miss this one. =)
Social Marketing Analytics
View more presentations from Jeremiah Owyang.
Dickson W.
May 2010
2 posts
1 tag
Get ready for the Twitter Business Center!!
Finally.
Despite the fact that HK-ers enjoys more using sina-mircoblog, such move should encourage a shift towards Twitter by HK marketers or brand owner.
What do you think? =)
You may read more at: http://mashable.com/2010/05/10/twitter-business-center-toolkit/
Dickson W.
How (And When) to Motivate Yourself →
Can’t agree more with Peter Bregman’s entry.
My comment? Yeah…
“Just do it.” =)
Dickson W.
April 2010
4 posts
2 tags
Facebook's move on colliding itself to reality
Long ago David Hughes has shared a case that, by providing some incentive, a local retail shop can drive facebook fans which in return drive additional sales; similar was done by Google Place, formerly known as Google Local Business, by uploading you business location to their data center, you will have your store located on Google Map search when someone is searching keywords related to you; Of...
2 tags
[Practical] Tracking Online + Offline Campaign... →
Need some guide lines on using Google Analytics to track marketing campaigns? Allaedin Ezzedin ‘s entry may help you. From the routine URL setup using Google URL Builder to analytical Google Analytics usage. Quite useful for beginners.
Wanna know more about how to use G.A.? You may try one of my previous posts, or take a visit to Avinash’s blog for more advanced technique.
Enjoy....
3 tags
So the Monetization of Twitter comes.
Twitter Promoted Tweets Are Live - Mashable
Promoted Tweets are beginning to appear in Twitter’s search results. The rollout of Twitter’s advertising platform has commenced.
Good or Bad?
If a business can’t make money, it’s just charity of some kind anyway. It will surely collapse once its pool of capital is drought, even it’s serving billions of people around the world.
As...
2 tags
SCRM Part 1 Slides: A Discussion on the 5Ms and...
Ray and Jeremiah has just made another great presentation after their 34,000 views slides on CRM. You shouldn’t miss this one, right? =)
SCRM Part 1 Slides: A Discussion on the 5Ms and Marketing Use Cases
View more presentations from Jeremiah Owyang.
Dickson W.
March 2010
1 post
4 tags
You, the Charities, now engage on social media... →
February 2010
1 post
1 tag
Aardvark Publishes A Research Paper Offering... →
January 2010
1 post
4 tags
AR + Image Search + GPRS = Google Goggle
Irresistible. ;)
Dickson W.
December 2009
4 posts
4 tags
Exploring the boundary of AR Marketing - by Adidas
While people believe that AR, Augmented Reality, is one of the star technologies that would properly change our world, its marketing potential is still in its infancy stage and we’ve yet-to-know its true limitation as not many of us have the resources for experiments…
until Adidas begins its adventure.
From Wired:
“The foundation of augmented reality lies in adding a layer to the...
2 tags
When hard-selling becomes smoother....
Despite that the traditional hard-selling is still focusing in forcing-messages-into-your-brain technique, it does evolve:
So, an adorable lady from FF13 wearing commercial goods in reality…. and of course, such tactics does bridge the online and offline world, and definitely, it worth lots of money.
While game designers were struggling for the suitable clothing to dress up their...
5 tags
Let them know you're always listening, and...
Have just received a lovely email from mystarbucksidea.com.
“Speaking” is one of the two directions, and “Listening” is the opposite one; what connects them into a “Story” is called “Conversation”. I believe.
Whether you’re a marketer who love such engaging strategy, or just a coffee-addict who can’t live without it (like me), i do...
2 tags
“…if your CEO was a kid, you wouldn’t worry about failing, care that you didn’t...”
– What if your CEO was a kid? (via brittanybelt)
November 2009
14 posts
4 tags
IKEA x Facebook photo-tagging = a Lovely Campaign
Despite “Photo Tagging” is a very powerful connective tool for marketing via facebook, for most of the time, it’s simply annoying that you’ve found yourself being tagged solely for “broadcasting”, like the highjacked-netbot doing DoS Attack…. Hm… Anyway, ya, it WAS annoying, until IKEA finds its true loveliness….
Here’s what IKEA...
3 tags
Big Brands should go BIG. (on Social Media)
After Microsoft has found their Window 7 Promoters and Standard Chartered Bank has got their Social Media Whizkid, Coca-Cola has also found their Ambassadors via their Expedition 206 campaign.
(Team of winners: MIX, Tony, Kelly and Antonio. Src. from Mashable)
Voted by the worldwide people, the winners just need to visit 206 markets, of Coca-cola, and use whatever social media they can think...
3 tags
Marketing Job Interview
src: xkcd
So you now know what to do in your coming interview, right? =)
Dickson W.
2 tags
[Reblog] The Golden Triangle →
Src: PR 2.0 by Brian Solis
When you’re the centre of the triangle…….
Get prepare for the new opportunities. =)
Dickson
2 tags
[Video] Social Media ROI: Socialnomics
Business people simply love numbers, but they just can’t understand that those traditional ROI analysis may not apply to our new century just by plug-and-play style.
Try thinking out-of-the-box, let’s think of the cost for doing nothing.
To engage or not to engage, that is the question. =)
Dickson W.
A Proposal, on the top of tumblr. dashboard.
So Sweet. =)
4 tags
Key values that Big Brands should hold before...
Key values that Big Brands should hold before joining the party. [for Standard Chartered Whizkid Challenge 3]
View more presentations from skelneko.
My very first presentation on Social Media, for Standard Chartered Bank. =)
Enjoy.
Dickson W.
2 tags
“Social media is like teen sex.
Everybody wants to do it. Nobody knows how.
...”
– Avinash Kaushik, Analytics Evangelist, Google
“To participate, to listen or to engage? You choose your way to join the party....”
– Dickson W.
Just can't resist to post this lovely photography...
Please let me know if you own the credits. Thanks. =)
Dickson W.
5 tags
EA Acquires Facebook Game Maker Playfish For Up to... →
The way how a large org. catches up with the trend……
October 2009
10 posts
3 tags
Now be back to the Stat. - Asia Youth 2009
As Standard Chartered Bank $150 note campaign 2nd ends, i shall now bring my little blog on the track.
Here’s a lovely presentation by Ian Stewart for Asia Youth 2009.
(View more documents from IAN STEWART.)
Actually, I connect real-life (or offline as it’s named, whatever) via facebook only with no online friend at all… or maybe a friend can co-exist in these two...
“Take a guess: How long will it take for #HKSC150note to reach UK? =P”
– Dickson W.
2 tags
My mini-campaign #HKSC150note starts!
Here’s the news: Standard Charter is running a facebook marketing campaign for their $150 note. It’s a competition which request the candidates to promote the note. The first round requires to promote it via facebook; and now is the second round: promote via any social media.
Here’s my story (& disclosure): I’m now in Round 2 !!!!! (Lucky me!!!!!)
So, what...
3 tags
A new way to earn pocket-$ on Youtube; a better...
Despite text advertisement embedded in YouTube video is fairly (as new only a few months-old), Google has now pushed the Ad. edge further - you can now “purchase” via those tube directly.
(src: 구글 야바위 게임 (interactive game) @ Youtube)
While the video itself is an excellent example in toying around those interactive functions between video (you choose the cup that hide the...
1 tag
