Now be back to the Stat. - Asia Youth 2009

As Standard Chartered Bank $150 note campaign 2nd ends, i shall now bring my little blog on the track.

Here’s a lovely presentation by Ian Stewart for Asia Youth 2009.

(View more documents from IAN STEWART.)

Actually, I connect real-life (or offline as it’s named, whatever) via facebook only with no online friend at all… or maybe a friend can co-exist in these two domain at the same time? (Mr. Whoever is both my online & offline friend ;) ) Despite of no concrete definition, this little graph should definitely provide some insights for you. (well, or do you see opportunities? =P)

By the way, i do really love how Ian map the “Rooms” between different “Age Group”.

Brilliant. =)

Hope that you can dig out some nuggets in this presentation. =)

Dickson W.

My mini-campaign #HKSC150note starts!

Here’s the news: Standard Charter is running a facebook marketing campaign for their $150 note. It’s a competition which request the candidates to promote the note. The first round requires to promote it via facebook; and now is the second round: promote via any social media.

Here’s my story (& disclosure): I’m now in Round 2 !!!!! (Lucky me!!!!!)

So, what does it mean to you, my dearest reader?

Despite the campaign seems concentrating in the “exposure to mass” of the new note… i wanna to in a different way….

And here’s my plan (until the deadline 30 Oct):

• I keep blogging about the campaign.

• I keep tweeting using tag #HKSC150note .

First, It’s true that ＜!nsight＞ is a place which blogs only insights from marketing and online business, but i think that the Standard Charter campaign is really a great one as it has combined competition, crowd-sourcing & social marketing well enough, it even convinces one of its candidates (Yeah, it’s ME. ;) ) to create buzz to the foreign countries (I blog it, i tweet it)…….. so i believe that it’s worth being mentioned on this blog….. as a marketing case study. (Tricky me =P)

And obviously, i put the focus on the Social Campaign, instead of the 150-note, meaning that I am actually adopting the strategy to promoting the note indirectly.

Second, the #HKSC150note tweets. After “positioning” my strategy as a marketing case study, i wanna put it even further by using twitter network. Who will be interesting in marketing case study? Ya, Marketers! (and thus my twitter network!~) Yet the Standard Charter Campaign is yet-to-be so perfect that worth so many marketers’ attention…. UNLESS, it has successfully generate the BUZZ in the foreign land (apart from HK)….

So, my dearest reader, would you accept the challenge, to make a local campaign world-wide, and to show the rest of the world the power of social network?

Be with me, to Retweet/Reblog this post with tag #HKSC150note; and bless me for the competition. =)

Dickson W.

A new way to earn pocket-$ on Youtube; a better way to analyze PR efficiency on Youtube... maybe?

Despite text advertisement embedded in YouTube video is fairly (as new only a few months-old), Google has now pushed the Ad. edge further - you can now “purchase” via those tube directly.

(src: 구글 야바위 게임 (interactive game) @ Youtube)

While the video itself is an excellent example in toying around those interactive functions between video (you choose the cup that hide the “blue object”, and you will be linked to the corresponding “result video” base on your choice), the ad. below is even more interesting - it allows you to purchase the background music “Killin’ Me”.

Opportunities? Definitely.

In this example, you use “Killin’ Me” as the BG and people may purchase it when they watch your video (maybe they wanna use the sound for their video, whatever the value comes), what if you’re reviewing a book, or filming with lego, or teaching others to apply cosmetics (well, beautifully)? So you’re actually “selling” book, lego and cosmetics indirectly. Indeed, it’s an affiliate marketing model in tubes. Lovely.

Sure leisure video makers now have a new way to milk for money (you play, you shot, and you get paid), what about professionals like PR agency?

With the trend shifting from releasing hard-selling presses, they have (or at least some of them) already transformed into public engagement, yet they have suffer for the major question for long - How well does your PR/AD strategy perform? And thanks Google, at least for video-based promo., you can now see how much you’ve actually earn via the promotional video, and test for the ROI.

For an extreme case, you may even build a promo channel on Youtube, and do ROI analysis for all the videos within. Maybe HSBC can affiliate its ebanking services via user-generated video under their recent “e4Greeneration” campaign? Who knows? =P

So do you think that the new function earn you new money? or how would you, as a marketer, leverage this new toy online? Drop me a line! =)

Dickson W.